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Photo Courtesy of Brian Roberts<\/p>\n\n\nPrior to Carolyn’s retirement she had been pushing to have a mobile app. Three years ago we met with our in-house software team on the creation of our own mobile application. Those talks laid the groundwork for the app you experienced last year and our app going forward. Early in 2015, Carolyn, who is always a forward thinker, believed the future in show programs and guides would be a mobile app and tasked me\u00a0and my assistant with finding a mobile application for the show.\nLong story short – we were over sold and under delivered by the mobile app company. The app became “bloated” with so much information and just didn’t work to my expectations.\n![\"pinkie_pie_bloat_base_by_sitting_lyra-d5q6p7i\"](\"https:\/\/road2ca.com\/blog\/wp-content\/uploads\/pinkie_pie_bloat_base_by_sitting_lyra-d5q6p7i-300x225.png\")
\nThe decision to not have printed materials available was a difficult one. Human beings are creatures of habit – if we provided printed materials no one would use the app, however we did underestimate the number of individuals who would not be using the app. This was a mistake on our part.\n![\"25301111100_4f87c1b830_o\"](\"https:\/\/road2ca.com\/blog\/wp-content\/uploads\/25301111100_4f87c1b830_o-300x200.jpg\")
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Photo Courtesy of Brian Roberts<\/p>\n\n\nYou may ask yourself – going forward what are you going to do about all this.\nFirst and foremost \u2013 Road will<\/em><\/strong> have a few different options to choose from for a show guide \u2013 both printed and as part of a mobile application. It is very important to me that you are given the best Quilt Show experience that I can offer you. As such we have made the following changes to our Show Guide platform.\n\n\n The Mobile App<\/u><\/strong><\/p>\n\n\n\n\n Downloadable Show Guide<\/u><\/strong><\/p>\n\n\n Guides Available for Purchase<\/u><\/strong><\/p>\n\n\nI have never intended to make a profit on the printing of the Show Book, and this holds true to the Show Guide. However, as labor rates and printing material costs in California increase higher and higher, we have noticed that the losses of the Show Book as astronomical \u2013 not just the monetary losses, but the environmental losses.\nEach year I would watch us dispose of dozens of boxes of the Showbook. Not only is that costs that we are absorbing, but the environmental impact of printing all the guides to not have them used was immense.\nWhy print so many? We were stuck in a situation where we could print books based off our estimated attendance and have a surplus or printed a reduced number and run out. Running out of books without a mobile app, or other option was not an acceptable alternative.\nTherefore, we will have a very limited supply<\/em> of printed books available. There will be a cost (between $3-$5 depending on the cost of having the books printed).\n \t\t\t\t\t\t<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[31,32],"tags":[],"class_list":["post-4450","post","type-post","status-publish","format-standard","hentry","category-road-2017","category-road-to-california"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/posts\/4450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/comments?post=4450"}],"version-history":[{"count":0,"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/posts\/4450\/revisions"}],"wp:attachment":[{"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/media?parent=4450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/categories?post=4450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/tags?post=4450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n \t\n\n
![\"family-34l_pr-print\"](\"https:\/\/road2ca.com\/blog\/wp-content\/uploads\/Family-34L_PR-PRINT-236x300.jpg\")
Photo courtesy of Apple, Inc.<\/p>\n\n\nLast year we attempted to use a mobile app platform that was specifically designed for Trade Shows and Events. Not only did some of you find this difficult to use, we found it difficult to use as well. The app was not designed specifically for our consumers, and unlike our other technology services was an \u201coff the shelf\u201d option.\nNeedless to say, we are not<\/u><\/strong> using the same company for this years app. We have contracted with a tech start-up company to develop a mobile application system specific to the needs of our quilters<\/em>. The app will be trimmed down, sleek and easy to use. We are focusing on the sections that you used the most: (1) Comment Wall, (2) Maps, (3) Vendor Listing, and (4) Class Listing and Locations.\nThe new app will<\/em> require a new app store download (as the old Road to California app is technically owned by the old company and we are unable to update it…) The content is available to the public, however if you wish to post on the comment wall you will be required to create a login, or use one of your existing social media accounts.\nWe will keep you up to date when the new app is available to download.\n\n\n![\"cover-show-guide\"](\"https:\/\/road2ca.com\/blog\/wp-content\/uploads\/Cover-Show-Guide-232x300.jpg\")
\nThe Show Guide is different than the old Show Book. The old Showbook was a huge book \u2013 oversized\u00a0with all sorts of items that are not vitally important to your experience at Road. So \u2013 with this change, the new Show Guide will contain information that you need<\/em><\/strong> to know, Vendor Lists, Maps, Contestant Information, and brief information on the Special Exhibits. Sponsors will be listed as well, but that\u2019s it. We estimate the book to be between 24-32 pages long at the most<\/em>.\nFor those of you who do not want to print it at home, I highly recommend you go to Kinko\u2019s or your local print shop and have it printed. When posted, the link will be on the main page of www.road2ca.com<\/a> easily visible. Just tell the printer where to go and they shouldn\u2019t have a problem printing it.\n\n\n![\"25504042981_ef61f1f091_o\"](\"https:\/\/road2ca.com\/blog\/wp-content\/uploads\/25504042981_ef61f1f091_o-300x200.jpg\")
\nWe welcome your feedback on this matter. Give the app a chance – and let us know how you liked it, and how it can be improved. We will be sending our surveys this year regarding your overall experience and specifically your experience with our app. We look forward to receiving your feedback.\nIn closing , for those of you who found the experience at Road without a Showbook a negative one \u2013 I heard you, and we are working to find a solution. I do hope that those of you who have a Smart Phone or Tablet will try our new mobile app.\nBest Regards\nMatt Reese\nShow Director]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"