{"id":5369,"date":"2017-12-13T15:58:05","date_gmt":"2017-12-13T22:58:05","guid":{"rendered":"http:\/\/www.road2cablog.com\/?p=5369"},"modified":"2017-12-13T15:58:05","modified_gmt":"2017-12-13T22:58:05","slug":"hoffman-fabrics-and-another-first-for-road-to-california","status":"publish","type":"post","link":"https:\/\/road2ca.com\/blog\/2017\/12\/13\/hoffman-fabrics-and-another-first-for-road-to-california\/","title":{"rendered":"Hoffman Fabrics And Another First For Road To California"},"content":{"rendered":"<p>\t\t\t\t<![CDATA[Hoffman Fabrics will be hosting their first ever special exhibit, \u201cHoffman History,\u201d at Road 2018.\nThe special exhibit was inspired by Hoffman\u2019s opening presentation for the Schoolhouse Education series at last fall\u2019s Quilt Market in Houston, the major trade show for retailers and manufacturers. Along with a special stand-up banner display and lecture, Hoffman presented a \u201cthank you\u201d video to acknowledge quilt shops\u2019 and quilters\u2019 contributions to Hoffman Fabrics\u2019 success and growth over its 94 years in business.\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/L3sQSnGgpRw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\nWhy was Road to California chosen as <strong><em>the location<\/em><\/strong> to show this special exhibit? Hoffman knew from their early planning stages that they wanted to expand the Quilt Market presentation to Road to California. <strong>Hoffman considers Road to California to be the most important consumer show <\/strong>for them for three reasons: 1) Because many Hoffman retailers participate at the show; 2) They often hold office\/warehouse tours during the show; and 3) They have a longtime \u201cfamily business\u201d relationship with the Reese family.\nThe special exhibit will show Hoffman\u2019s development from its start as <em>Hoffman Woolens<\/em> in 1924 to becoming a textile converter, introducing various fabrications to the quilting market (the originator of batiks for quilting, for instance, but also as a leader now in cutting-edge digital prints), to their impact on the surf apparel industry, and everything in-between. We\u2019re told that there will even be an actual surfboard in the exhibit!!!<a href=\"https:\/\/road2ca.com\/blog\/special-quilt-exhibits\/hoffman-fabrics-and-another-first-for-road-to-california\/attachment\/hoffman-exhibit\/\" rel=\"attachment wp-att-5370\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5370\" src=\"https:\/\/road2ca.com\/blog\/wp-content\/uploads\/Hoffman-Exhibit-1024x599.jpg\" alt=\"\" width=\"625\" height=\"366\" \/><\/a>\nPart of the exhibit will include the <em>Hoffman Challenge<\/em>, which they have partnered with Road to California as a sponsor over many, many years. Other quilts that will be in the display were generated by Hoffman\u2019s own \u201cquilt fairies\u201d \u2013 very talented industry designers\/quilters with whom they\u2019ve worked closely with over many years. Hoffman depended on them to design and make outstanding quilts. Some of the quilts have patterns sold by the designers, but many others have become patterns that Hoffman now offers as free downloads from its website. They plan to show quilts that feature their different fabrications and most well-known designs.<a href=\"https:\/\/road2ca.com\/blog\/special-quilt-exhibits\/hoffman-fabrics-and-another-first-for-road-to-california\/attachment\/hoffman-exhibit3\/\" rel=\"attachment wp-att-5372\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5372\" src=\"https:\/\/road2ca.com\/blog\/wp-content\/uploads\/Hoffman-Exhibit3-1024x768.jpg\" alt=\"\" width=\"625\" height=\"469\" \/><\/a>\nWhat will happen to the exhibit after Road to California 2018? Well, Hoffman isn\u2019t quite sure. They say if the exhibit is well received at Road, perhaps they will show it at another major quilt show or at a quilt, textile, or other type of museum or library \u2013 even a major university. They are also thinking about recreating at least a part of it Hoffman\u2019s headquarters in Mission Viejo, California since they offer tours to quilt\/sewing guilds as their production\/distribution schedule allows throughout the year. Given that Hoffman is close to hitting the century mark, they feel confident that all types of artists, makers, collectors, etc., would be very interested in learning about the history of textiles and of Hoffman Fabrics.\nBe sure to stop by Booth 400 and be a part of this historic special exhibit.\n&nbsp;]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t<![CDATA[]]>\t\t<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[33,36],"tags":[520,523,526,527],"class_list":["post-5369","post","type-post","status-publish","format-standard","hentry","category-road-to-california-2018","category-special-quilt-exhibits","tag-hoffman-anniversary","tag-hoffman-challenge","tag-hoffman-fabrics","tag-hoffman-woolens"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/posts\/5369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/comments?post=5369"}],"version-history":[{"count":0,"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/posts\/5369\/revisions"}],"wp:attachment":[{"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/media?parent=5369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/categories?post=5369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/road2ca.com\/blog\/wp-json\/wp\/v2\/tags?post=5369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}