{"id":6501,"date":"2019-03-26T23:13:27","date_gmt":"2019-03-27T06:13:27","guid":{"rendered":"http:\/\/www.road2cablog.com\/?p=6501"},"modified":"2019-03-26T23:13:27","modified_gmt":"2019-03-27T06:13:27","slug":"keeping-up-with-bohin","status":"publish","type":"post","link":"https:\/\/road2ca.com\/blog\/2019\/03\/26\/keeping-up-with-bohin\/","title":{"rendered":"Keeping Up With Bohin"},"content":{"rendered":"\n\t\t\t\t<\/p>\n\n\n

The past year has seen many changes with the Bohin brand<\/a>. <\/p>\n\n\n

\"Bohin<\/figure>\n\n\n

Going forward\nwith new Bohin management<\/h2>\n\n\n

The company acquired new management <\/a>under the direction of Fabien Regnier and his wife, Audrey. This young, dynamic couple were thrilled to take on this new adventure and grow the company.<\/p>\n\n\n

\"Bohin<\/figure>\n\n\n

One of their\nmain goals for 2018\/2019 was to refresh the Bohin brand with new packaging,\nbeginning with their famous needles. They also worked on designing new products\naimed towards a woman\u2019s point of view.<\/p>\n\n\n

\"Bohin<\/figure>\n\n\n

Another aspect of the new Bohin branding is their new motto:<\/p>\n\n\n

“To sew fast, to sew well, discover BOHIN France”<\/em><\/strong><\/p>\n\n\n

The Bohin Factory\nand Museum<\/h2>\n\n\n

Built in the\nbeginning of the 19th century and located on the Risle River near the town of\nL\u2019Aigle in Normandy, France, the original Bohin factory has been preserved by\ncontinuous use, maintaining its original character and architecture. The\nfacility has earned recognition as a registered Historic Place by the French\nNational Registry.<\/p>\n\n\n

\"Bohin<\/figure>\n\n\n

The museum was first opened in 2014 <\/a>and is open to the public 6 days a week, Monday \u2013 Saturday. Over 15,000 visitors<\/strong> came to the Bohin Factory and Museum in 2018, touring Bohin\u2019s working factory through the eyes of its founder, Benjamin Bohin. The museum also features special exhibits on how it manufacturers pins and needles, their history and uses.<\/p>\n\n\n

The museum and factory hosted its first American tour group in October 2018: Cherrywood Hand Dyed Fabrics<\/a> personnel and some of their winning quilters from their Van Gogh Challenge<\/a>. Cherrywood owner, Karla Overland, said that they had an \u201cunbelievable\u201d time and were treated so graciously from all the Bohin staff. <\/p>\n\n\n

Bohin at Road\nto California 2019<\/h2>\n\n\n
\"Bohin<\/figure>\n\n\n

Fabien came\nto the show along with Bohin Purchasing Manager, Christophe Le Moigne, aka \u201cMr.\nEverything.\u201d While he has been involved with U.S. market for the past 15 years,\nit was Christophe\u2019s first time at the show. He enjoyed the opportunity to meet Bohin\ncustomers face-to-face and talk with some of their suppliers.       <\/p>\n\n\n

\"Bohin<\/figure>\n\n\n

New for 2020<\/h2>\n\n\n

Bohin is striving to get their pin cushions in all the dress shops in France. <\/p>\n\n\n

Their newest design, available this month, is a tribute to French fashion designer, Jean Paul Gaultier<\/a>. Known for his iconic white, \u00be length sleeves t-shirt with black stripes, Jean Paul was given his second wax figure in the famous Gr\u00e9vin Museum.<\/a> The pin cushion will be patterned after Gaultier\u2019s black and white striped shirts. To bring attention to this launch, Fabien and Christophe wore Gaultier-esque t-shirts themselves during Road to California.    <\/p>\n\n\n

\"Bohin<\/figure>\n\n\n

One thing\nthat Bohin will never change is the company\u2019s high standards and quality for their needles, pins,\nand Dussaussay Gallier specialty scissors.<\/p>\n\n\n

What do you\nlike about the new Bohin branding?<\/p>\n]]>\t\t","protected":false},"excerpt":{"rendered":"

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