Gregory Case Photography is the only independent full-time photo studio photographing quilts, textiles, and fiber arts in the United States and has been the official show photographer for Road since 2007. In addition, they have given workshops during Road to California and on Road’s Quilting Through the Panama Canal Cruise in 2014.
Gregory Case and his wife, Elena Morera, spend four full days at Road, capturing the community feel of the show in photographs. They arrive early in the morning and stay late in to the night each day, photographing classes, lectures, events, people, the vendor floor, the hallways, the special exhibits –even the food — all to provide for a visual memory of the latest show.
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What happens to the hundreds of pictures when the show is over? Gregory Case Photography takes them back to their studio in Pueblo, Colorado for processing and editing before releasing them back to the Reese family.
Greg’s editing equipment includes a monitor and printer that are specially calibrated for color and texture to insure the truest representation of the photos taken.
In addition to photographing quilt shows, Gregory Case Photography has regularly photographed for 6 different quit and textile magazines, in addition to contributing to some 20 quilt-related magazines and over 30 books. And recently, Gregory Case Photography has added travel photography and selling travel prints to their resume.
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When a quilt arrives at Gregory Case Photography studio via FedEx or UPS, it is first steamed to release any wrinkles. It is then hung on the 10 foot design wall for photographing. Lighting is adjusted for each quilt.
Gregory’s camera is hooked up to his computer monitor so he can see immediately how the photo shoot is going. Matching color to the original design is the most difficult part of the process. Prints are made and matched to the quilt. Both Gregory and Elena verify the colors for accuracy. Ninety percent of the time, the color falls in to place. If there are any discrepancies, changes are made to the image and reprints are made until all colors match. Edited images are emailed to the client to get their approval. The client then receives a CD disc that includes various sizes of shots that are print ready, juried show ready, and web ready – over 30 various files in all.
Sometimes, clients request a concept or theme for their quilt to be photographed with. Gregory Case Photography has an elaborate prop collection to meet their clients’ needs.
Past requests have included a baby layette, Christmas in July, and even jungle animals. Whatever the concept, the props are always subservient to the quilt; the quilt is the star!!
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Gregory Case Photography loves coming to Road. Gregory remarked, “No other show compares. For me, Road is the “Apple” of the quilt world. It is a high quality show with the reputation of having the best teachers, vendors, and staff. I look forward to it every year.”
You can find Gregory and Elena on their web site: www.gregorycase.com The site is currently being updated with new images and their travel photography.
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Tags: Gregory Case, Gregory Case Photography, Quilt Photography, Road to California