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Posts Tagged ‘Rob Appell’

Meet Road 2016 Vendor: Missouri Star Quilt Company

Saturday, March 19th, 2016

Missouri Star Quilt Company, the quilt destination from Hamilton, Missouri, made its way for the first time to Ontario, California and Road 2016.msqc-logo Founded in 2008, Missouri Star was started as a way for Jenny and Ron Doan to earn a living after Ron lost a hefty portion of his retirement savings and his job as a mechanic with the Kansas City Star newspaper became vulnerable to layoffs. It was their children – Allan and Sarah – who came up with the idea for a quilt business combining their mother’s love of sewing and her quilting hobby.  The first thing they did was buy a longarm machine and then they purchased a building in Hamilton (a town a little over an hour’s drive from Kansas City with a population of 1,500) to house it and a quilt store. main-shop-low-res With a shoestring advertising budget, Missouri Star got very creative with their marketing. Missouri Star began putting video tutorials online starring Jenny. Soon, the tutorials were the most searched for quilt videos on You Tube. Viewers wanted to purchase the same fabrics that were used in the videos so Missouri Star decided to make pre-cut fabrics (which revolutionized the quilting industry) and sell this core product in their online store. Pre-cut fabrics are bundles of fabric, cut in various shapes and sizes, featuring an array of coordinating prints from a designer fabric line. In less than four years, Missouri Star has grown to offer the largest selection of pre-cut fabrics in the world, processing 3,000 – 4,000 fabric orders a day!! [caption id="attachment_3899" align="aligncenter" width="610"]Photo by Brian Roberts Photography Photo by Brian Roberts Photography[/caption] As Missouri Star’s popularity has grown, so has their interest in the small town of Hamilton. They embarked on a project to restore from top to bottom many of the original buildings which were in pretty bad shape. Today, there are 10 quilt shops, each with their own theme, for fabric and merchandise. For instance, the old JC Penney building was restored and houses all of Missouri Star’s solid fabrics.penney-outside There’s even Man’s Land which offers recliner chairs and a big screen television. It’s a great resting spot for those visitors who come to the quilt store town as drivers and/or shopping bag carriers. mansland-2 Always growing, Missouri Star currently sponsors three YouTube Channels: the original series featuring Jenny Doan which offers a new tutorial every Friday; Man Sewing with Rob Appell which has new shows every Monday; and their newest addition, Crafty Gemini Vanessa Vargas Wilson offering tutorials on the Crafty Gemini Creates channel, every Wednesday. It was a long drive from Hamilton, Missouri to Ontario, California. Missouri Star enjoyed meeting many of their trusted customers and making new friends at their location in the pavilion. [caption id="attachment_3900" align="aligncenter" width="516"]Photo by Brian Roberts Photography Photo by Brian Roberts Photography[/caption] We look forward to having Missouri Star return with its Midwest charm for Road to California 2017. Want to learn more about Missouri Star? Please visit their web site. ]]>

Man Sewing With Rob Appell

Thursday, February 26th, 2015

Rob Appell brought his high energy,  quilting expertise to Road 2015. He taught the class, Seascape/Landscape Extravaganza, and visited with guests at the World of Quilts Travel booth, talking about their quilt cruises, including the New England Fall Foliage Quilt Cruise being hosted by Road to California._I4C7909

Rob was also anxious to talk about his latest project: Man Sewing with Rob Appell, a new You Tube Channel that debuted February 2nd.

Rob is collaborating with the Missouri Star Quilt Company to produce weekly quilt tutorials on line. This project was an answer to Rob’s prayers. It allows him to continue in an industry he loves from a new perspective: the business side of things. Rob helps decide what to film and puts together the weekly projects. “I’m not an actor — I am a quilt maker. My talents are in design, communication, and entertainment. Man Sewing gives me the ability to use all of these features.”  

New tutorials will be posted every Monday, 52 weeks a year. The tutorials average around 10 minutes in length and feature Rob”s high energy and creativity.  Rob spends one out of every six weeks in Missouri filming. When he is not filming, he is back at home “making stuff” (using current fabric and products) and working with the staff, planning the next episodes. In addition to the tutorials, Rob is also making “quick tip” videos for the Man Sewing channel. 

Rob is “looking forward to deadlines; accomplishing things I wouldn’t have done before; and expanding my skills.” 

How can you be a part of Man Sewing?  Subscribe to the You Tube Channel and follow on Facebook so that you don’t miss out on any of the Man Sewing fun.

Road to California wishes Rob the best of luck as he embarks on this new adventure!!