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Posts Tagged ‘Aurifil’

Road 2016 Marketplace: Meet Hoffman Fabrics

Friday, January 15th, 2016

Last year, Road introduced Marketplace where top manufacturers in the quilting industry shared their knowledge and expertise directly with our guests. Located right in the center of the main show floor, Marketplace is the destination for innovation and inspiration on the latest and most popular quilting products. This year, there will be 6 companies in Marketplace, including Hoffman Fabrics.new Hoffman logo

Hoffman Fabrics was founded in 1924 as Hoffman Woolens by Rube P. Hoffman. As a wholesale converter of the highest-quality cottons and blends, Hoffman Fabrics designs and creates more than 800 innovative screenprints and handmade batik fabrics each year. They employ a team of in-house textile artists to create fabric collections for the quilting/home-sewing industry, as well as all types of manufacturing. The company’s new logo design is their first change since 1976. It is only the third version of the Hoffman brand mark. Did you know that Hoffman Fabrics was also behind the creation of California “surf fashion?”


At the Hoffman Marketplace booth, they will be showing video and  talking about how they design and make their world-famous batiks designed in the U.S. and produced on the island of Bali. Very new to their Hoffman Bali production is their Indah line (under the Me+You brand) of  solid hand-dyes and minimalist accent batiks designed for the modern quilting aesthetic. Among popular designers working with their Indah fabrics are Sam Hunter and Latifah Saafir.

Hoffman will also be talking about the “new” Hoffman Challenge, which has been reinvented and refreshed for 2016. For the first time in its 28-year history, the Challenge has two selected Challenge fabrics, a butterfly print (style #N4240) from their digitally printed Crystalia collection. Participants can use the Challenge fabric in the 132-Opal (white) or 213-Onyx (black) color way – or both! Also a first: Hoffman will be accepting online submissions for the initial vetting of artwork for the contest.Hoffman Challenge bw_web Aurifil is co-sponsor of the Hoffman Challenge and has designed a special thread collection complementing the fabrics.aurifil challenge box_web aurifil box challenge_web And since Hoffman is now a leading producer of digitally printed fabrics for the quilting/sewing industry, they will also be talking about digital prints at their booth as well. Digital printing lets Hoffman offer an unlimited color palette so their digital print fabrics burst with infinite colors, shades, layers and textures.Hoffman_Quiltmaker2016Jan_Skylines To learn more about Hoffman Fabrics, please visit their web site.  ]]>

Proud To Be A Partner With Quilted in Honor

Wednesday, August 28th, 2013

Do you have a military connection? Maybe you have had a loved one serve or know of someone who is currently serving. Maybe you have personally served. Or maybe you just have respect and honor for those who have or are dedicating their lives to our country.Veterans

Whatever your connection, there is a story to tell and that is what the program Quilted in Honor is all about. Led by Island Batik and supported by the quilting industry, including Road to California, Quilted in Honor was designed to inspire quilters, sewing enthusiasts, guilds, and shops to rally around our troops and give back in an innovative and unique way, creating projects that tell the human side of what “serving our country” really means to soldiers and their families back home.Quilted in Honor

It is hoped that through the collective efforts within the quilting industry, attention and donations will be given to Operation Homefront– a leading national charity providing emergency financial and other support to service members and Wounded Warriors. Operation Homefront is rated among the top charities nationally, with over 99% of its resources going towards assisting the lowest ranking and lowest paid service members. Much like the military itself, Operation Homefront has a “no man left behind” attitude as it works with veterans and their families across the United States.  Besides financial assistance, Operation Homefront also gives aid to challenges with everyday life such as auto repairs and donations, home repair and items, moving and relocation, food assistance and health care services. In addition, Operation Homefront provides support to families learning how to cope with and adjust to family members who have been wounded or injured in service, transitioning to civilian life, and community involvement. Many of their staff, including the CEO, are former military themselves and therefore know firsthand how best to reach out and assist soldiers and their families.    

The flagship of the Quilted in Honor program is Island Batik’s Quilted in Honor fabric line. Made up of 45 vibrant fabrics designed by top designer Kathy Engle, they are sure to be a popular foundation for all kinds of sewing and quilting projects. Additional companies including Aurifil, Pellon, and C&T Publishing, have created additional product lines or are providing marketing opportunities and promotional support for the project.Quilted in Honor Partners

Road to California got involved with Quilted in Honor because of its far reaching effects. As Carolyn explains, “Operation Homefront helps military families in so many ways, not just through quilt donations but with so much more. I hope our Road family will join in and support this cause.” Look for future announcements on the different ways Road to California will be promoting Quilted in Honor at the quilt show in January.