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Archive for the ‘Road to California’ Category

Highlights of Road 2014

Wednesday, January 29th, 2014

Another great show has come and gone.

This year’s event had more guests, more vendors, more space, more learning, more emotion, and just more great fun!!! 

Over 25,000 people came to Road this year. Men and women. Young and old. From Southern California, all around the United States, and across the globe.  We met guests from England, New Zealand, Canada, South Africa and even Serbia. hall__i4c5713

This year we welcomed over 200 vendors – a 30% increase from last year. There was more variety, more fabric, and more non-quilting items available for purchase. Each booth was attractively decorated and alluring. The vendors were friendly, helpful, and eager to assist.vendor floor 2

To accommodate our additional guests and vendors, a 2,800 square foot Pavilion was added to the south end of the Ontario Convention Center. Housed inside was more seating, more food venues, and more space for the extra vendors. It was air conditioned, carpeted, and had the feeling of an old fashioned country fair.

 Learning and inspiration is a big part of Road. More classes were offered throughout the day and evening, beginning on the Monday before the show and continuing through the final day.  New this year was a $5.00 Lecture Series sharing the history, process, and secrets of products familiar to the quilting industry.  

Also new this year was a Daily Raffle. Guests had the opportunity to enter their chance to win wonderful prizes each day of the show. Every afternoon at exactly 3:30 p.m., the name of a lucky winner was announced throughout the venue. Crowds gathered at the north information desk hoping to hear their name and to catch a glimpse of the winner. The recipients were so excited, so thrilled, and so grateful for their prizes.

Probably the biggest highlight this year was the Veteran Presentation at the beginning of the show. In conjunction with Road’s support of Quilted in Honor and Operation HomeFront, Carolyn Reese presented a quilt she created to a deserving veteran of the Vietnam War. Many tears were shed in the Exhibit Hall during this memorable event.Veteran

The Reese family gives their heart and soul in providing this “Best in the West“ Quilters’ Conference and Showcase. Says Carolyn, “What brings me the most joy is seeing people walk around with a smile on their face, forgetting their problems and having a good time.”  

In the coming weeks, the blog will be sharing in-depth, behind-the-scene stories of this year’s show. You won’t want to miss a single post as we remember the highlights of Road 2014.

What was your favorite part of this year’s show?   

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Secrets To Unlock While At Road

Thursday, January 23rd, 2014

You’ve made the effort to come to Road to California 2014. We want to make sure you have the best conference experience ever. Here are Five Best Kept Secrets that are sure to make your visit a success:

1) Look Up. We know you are anxious to enter the Exhibit Hall to see all the beautiful quilts and to shop at all the wonderful vendors. And now there is the added Pavilion that is full of more quilts and more vendors. When you enter the convention center slow down and look up at the Arcade of Quilts. This year, The Camarillo Quilters Association   provided the inspiring quilts for our guests’ viewing pleasure.hall__i4c6167

2)  Make a New Friend. Everyone at Road has one thing in common: they love quilts!!! Strike up a conversation with someone you don’t know. Whether you are sitting at a table for lunch, attending a class or lecture, walking down the vendor aisles, or standing in front of an exhibit, you just might be surprised what other things you have in common with the person next to you.people__i4c6333

3) Buy a Show Book. They are your best source of what is going on at the show. It contains a floor plan and listing of all the exhibits and vendors so you can maneuver around the halls. It helps you keep track of your shopping and gives you contact information for vendors when you return home. There are also lists for food options, recognition of people who have quilts entered in the contest, and stories behind each of the special exhibits.   Pick up your copy when you buy your ticket or at the Information Desk.

4) Free Up Your Hands. Once again, Boy Scout Troop  628 is on site in room 102 to offer their Sack Sitting Service. For a nominal fee, they will watch your purchases, sewing machines, and class supplies while you meander around the show. Proceeds go to their troop’s funds. boy-scouts__i4c5881

5) Use the Men’s Room. At any large event where there is a majority of women, free restroom space is at a premium. Save time by using the specially marked men’s roomsand be sure to check out the pleasant surprise awaiting you with the special plumbing inside. 

Welcome to Road 2014. We hope you enjoy your visit!!! 

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Starting Road With A Salute To Veterans

Tuesday, January 21st, 2014

Patriotism is important at Road.   

To highlight our involvement with Operation Homefront and Quilted in Honor, this year’s show is starting off with a salute to veterans.

Please join us on the showroom floor on Thursday, January 23rd, at 11:40 a.m., for a special presentation.

Colony High School in Ontario, California will start the program with their marching drum corps.Colony High School

Renown quilter (and entertainer) Jerry Granata will be singing the National Anthem. exhibits__i4c6098

The Mayor of Ontario, Mayor Paul Leon, will offer some remarksPaul Leon

Followed by representatives from Operation Homefront  andVeterans

Island Batik, the leader for the fundraising initiative, Quilted in Honor, of which Road to California is a sponsor.Quilted in Honor 

Following their remarks, Carolyn Reese will be presenting a specially made quilt to Vietnam Veteran, Ron Baker.

A special way to begin Road to California 2014.

 

And don’t forget to visit the Special Exhibit, Quilted in Honor, located in the Exhibit Hall. Being featured is a collection from top industry celebrities and quilters donated to support military families and returning veterans. At the exhibit, guests can purchase limited edition Road to California Commemorative Tote Bags,  designed with quilts from the exhibit. The bags cost only $8.95.  Part of the proceeds from the sale will be donated to Operation Homefront.  Limited Tote

See you at the show when we pay tribute to our wonderful veterans.

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Road 2014: Changing It Up

Thursday, January 16th, 2014

What keeps Road to California the premiere quilt show in the West is that Carolyn Reese always has something new up her sleeve to add to the show. For 2014 there will be a new Pavilion area featuring more vendors, more seating, and more food service area.  

Also new to 2014  is the Daily Raffle Drawing — opportunities for guests to win some outstanding prizes each day.  Raffle tickets will be offered every morning of the show to guests. The tickets must be deposited at the North Information Desk to be eligible for the drawing. The Daily Raffle Drawing will be held each afternoon at 3:30 p.m. Winners will be announced over the loudspeaker in the Exhibit Hall and must be present to win, either in the Exhibit Hall or in a class. 

Prizes each day include:

Thursday: Bernina 215 donated by Mel’s Sewing and Fabric Center  Mel's Sewing and Fabric CenterMel’s Sewing and Fabric Center have been with Road since it began. They, along with Upland Sew and Vac, are the official Bernina representatives for Bernina America. Says owner Perry Lytton, “The Bernina 215 is a great machine for beginners. Experienced sewers will love it for a second machine because it is lightweight and portable to take to classes.” Mr. Lytton added: “We are glad to be a part of this first raffle. Road is a great show.”Bernina

In addition to the raffle, Mel’s Sewing and Fabric Center is providing sewing machines for two classrooms. There will be a class set of 26 of the Bernina 550 quilter machines in one classroom and 26 Bernina 760E embroidery quilting machines in another room. Mel’s will also have the entire Bernina line available in their booth.

Friday: Babylock Sofia 2 donated by Moore’s Sewing                                                                                                                                                                                                Moore’s Sewing is a Diamond Sponsor of Road to California and a great supporter of the show. The trend-setting Sofia 2 is a compact machine that features 70 built-in embroidery designs and 168 stitches. With a 4″ X 4″ embroidery field, convenient LCD Touch Screen and a USB slot for transferring designs through a thumbdrive, the Sofia 2 is perfect for creating and inspiring.

Babylock Sofia 2

Saturday: Martelli La Cresta Premiere Work Station donated by Martelli Enterprises                                                                                                                                         Martelli Enterprises is excited to be back at Road and is looking forward to sharing the new changes within their company with Road’s guests. Valuing innovation and continual improvement through the support of a dedicated research and development team, Martelli Enterprises has a new website, offering more tools and accessories for quilters and other sewing and crafting enthusiasts. Be sure to visit them in Booths 1918 and 2017.

Martelli

The La Cresta Premiere Work Station features a 29” x 47” work surface, adjustable height, electric motor with hand control, 24” strip ruler, two sided cutting map, and a 45mm Martelli Rotary Cutter.  

Sunday: Husqvarna Viking Opal 670 donated by OC Sewing and Vacuum                                                                                                                                                              This is OC Sewing and Vacuum’s third time at Road and they “love the show.” They are the number one Husqvarna Viking dealer in the world and have never donated such a high end machine before to any show. Husqvarna Viking Opal 670

The Opal 670 is a computerized sewing machine that is extra-efficient with loads of built-in assistance including a Touch Screen that is easy to navigate and shows all your settings; an Automatic Thread Cutter that cuts the top and bobbin thread automatically; a Bobbin Thread Sensor that alerts you when the bobbin thread is about to run out; and an Electronic Self-Adjusting Thread Tension that sets the best tension automatically for all techniques and fabrics.

Thanks to these great vendors for donating these great prizes. Be sure to get your raffle tickets early each day and turn them in to the North Information Desk so that you can be included in the Daily Raffle Drawing.

Which prize would you like to win?

 

 

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Ready…Set…Go…Are You Ready For Road?

Tuesday, January 14th, 2014

Whether this is your first time attending Road to California or you’ve been several times in the past, we want to make sure you have the best possible conference experience. We asked one of our staff, Stevii Graves, for her tips on how to prepare for a quilt conference. Stevii has attended many quilt conferences of all shapes and sizes and she has perfected strategies that have made the difference between a good and a GREAT conference.

Stevii’s Five Tips for a Great Quilt Conference

1) Wear Comfortable Shoes. There is a lot of walking involved at the conference. The vendor booths, exhibits, refreshment areas, and classrooms take up the entire Ontario Convention Center. And this year, we’ve added even more space for you to explore with the new pavilion area. It is important for you to be comfortable as you maneuver around the various offerings. A podiatrist would tell you to wear socks and lace up shoes with an enclosed heel (a la tennis shoe). A thick cushy sole also helps put a bounce in your step. If your feet aren’t happy, then you won’t be either.  feet

2) Think Layers. While we boast of the wonderful Southern California sunshine, you need to be prepared for possible weather changes. Last year for the first time, it rained during Road. And there is always the possibility of some Santa Ana winds. Conditions inside are just as important to plan for.  The convention center is a giant cavern and can be on the cool side. Classrooms can heat up quickly with so many energetic quilters at work. Wear clothing that is comfortable and layered so you can adapt easily to the varied temperatures– inside and out.rain__i4c6192

3) Ditch your purse. Purses can get heavy.  The straps slip off your shoulder and they are always in the way. Clothes with a lot of pockets are a great choice. Stevii prefers to wear a name badge holder around her neck. In the badge holder she has some cash, a credit card, driver’s license and a mechanical pencil for note taking. The Road to California booth (1H) sells nylon badge holders. Or, if you want to be creative, you can make your own, using the Java House (booth 8-9H) pattern. You can order the simple pattern on-line and put it together before you come. Stevii also recommends sticking a lipstick in a pocket and putting your cell phone where God intended you to put your cell phone… in your bra. badge holder 2       

4) Have a plan. Decide if your starting off place is going to be vendors or the quilt displays. For Stevii, SHE HAS to go up and down rows in some logical manner. She suggests starting in the back corners where it is less crowded.  If she needs supplies for home or for a class she is taking at the show, she keeps a written list of what she needs right in her hot little hand.  Stevii recommends keeping track of where you’ve been and where you want to go by writing notes down in a Road to California Show Book. You can purchase a book for $1.00 at the show. Keeping track of this stuff in the Show Book saves brain power and a lot of frustration too.vendor floor 2

5) Buy it when you see it. Take advantage of vendor deals and don’t risk the chance of having your favorite item being sold out. If your purchases are weighing down your arms and shoulders, you can leave your bags with the Boy Scout Sack Sitters in Room 102. You can even leave your sewing machine and supplies with them overnight.vendors__i4c6020

There you have it from the expert. A little pre-planning goes a long way to making the most of your conference experience.

Do you have any other handy hints to add to Stevii’s list?

 

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Making Your Way Around "The Floor"

Saturday, January 11th, 2014

One of the highlights of Road to California are the quilts. And 2014 will be no different. There will be more quilts on display than ever before. New and antique; traditional and contemporary. Contest entries and winners along with formal exhibits. Something for everyone to see and enjoy.

Road displays their quilts differently than other shows. According to Carolyn Reese, “Most shows organize their quilts by category. We use the ‘artistic approach.’ We hang our quilts by themes.”exhibits__i4c6113

The layout for the show floor begins six weeks before the event and is overseen by Phyllis Morrow. Photographs of all the quilts to be displayed are put in a binder. Initially, Phyllis does a quick look through to get an idea for possible themes. She attaches Post-It-Notes with possible themes to the pictures to form groupings. Then, in the following weeks, she’ll review the binder six or seven times, arranging and rearranging the photos to create the flow for the floor. It isn’t until Phyllis actually sees the quilts in person, right before the show, that groupings are finalized. “Setting up the floor is all about ‘feel’” notes Phyllis. “I want the show to have a certain ‘feel’ and not be all chopped up.”exhibits__i4c6087

The real challenge in putting the floor together comes at 4:00 p.m. the Tuesday before the show begins.  That is when judging has been completed and the winning quilts are determined. The winning quilts need to be removed from the original groupings so that they can be displayed in their place of honor at the front of the hall. The remaining entries are readied for display, making sure that those quilts that have both sides to be viewed are put on the ends.exhibits__i4c6088

About twenty volunteers work through Tuesday night hanging the quilts, putting out information sheets about the quilts and the exhibits, attaching the award ribbons, and setting off the viewing areas with chains and saran wrap. During the show, there are around 35 volunteers on the floor at any given time, answering questions and standing guard to make sure no one accidentally touches the displays.workers__i4c6015

Besides the main show floor in exhibit halls A and B, attendees will also find quilts displayed in adjoining ballrooms as well as this year’s new pavilion area.

Wear your comfy walking shoes and take your time. There is a lot to see at Road 2014!!!

  

 

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Road 2014 First Time Vendor Spotlight: Meet Nannette Holmberg with Faux Chenille® and Chenille-It® Blooming Bias®.

Wednesday, January 8th, 2014

Nannette, Faux Chenille® and Chenille-It® Blooming Bias®  will be in Booth 2213 and 2215bio

Personal:   Nannette Holmberg made a name for herself in fashion design before she ever thought about her current business/hobby. She began sewing her own clothes in grade school. When she started at Utah State University, she entered the Make It Yourself With Wool contest and went on to the national finals. As a Fashion Design major, she studied in New York City at The Fashion Institute of Technology. Nannette originally designed for McCall Pattern Company.

She and her husband Dave have one daughter, a son-in-law, and four grandsons. With her daughter Erin, Nannette  has an Etsy shop called The Treetop Shoppe. When she’s not working on her business, Nannette enjoys playing the piano and cooking. But she’ll be the first to admit that quilting and sewing takes up much of her time.

Tell us about your business: My husband Dave is the business side of our business and I am the creative side.  I am always in my studio playing with new techniques. I have a working studio as well as a studio in my home so I can spend my time sewing 24/7. I have three published books and now have my own line of patterns for my quilts as well as my clothing. I’ve had numerous quilts published. My recent one, “Birds on a Wire” was on the cover of Quiltmania magazine. I teach for quilting and surface design guilds as well as for shops and quilting shows throughout the country.Quiltmania

How did you get involved with quilting?  I came into the quilting world through the “back door.”  When I first introduced my Faux Chenille® jackets at Houston Quilt Festival in 1997, it wasn’t long before quilting shops picked up the technique, using cotton flannel to make baby quilts.  I made my first quilt for Omnigrid for their booth at market in Houston just a few years later.  We did the entire booth in chenille including a rug the full size of the booth, upholstering for the furniture and slippers for everyone in the booth with a large backdrop quilt that had a tulip design as the focal point.  Their booth won best booth at market that year and I’ve been hooked on quilting ever since.  I come from a non-traditional perspective whenever I quilt.  I love traditional quilts and incorporate them in my work but with a modern feel.  I have evolved to becoming a longarm quilter and love to explore creative ways to use my longarm machine to make everything from my quilts to my Faux Chenille® jackets and embellished handbags.

What is Faux Chenille®?  Using an ancient technique of layering, stitching and slashing fabrics, I created the look and luxurious feel of plush chenille in 1994. Because I use fabrics that are light weight and silky in nature, my jackets and wearables have remarkable drape and tactile texture.hexiquilt

How did Chenille-It® Blooming Bias® come about?  Eight years ago, I introduced Chenille-It® Blooming Bias®.  This product evolved from my Faux Chenille® technique that required layers of fabric to be stitched and cut on the bias to create texture reminiscent of old fashioned chenille quilts.  Our product comes on a roll in two different widths, 3/8 inch wide and 5/8 inches wide.  You simply stitch it down the center of the tape; wash it, dry it and you’re done!  It gives you the look and feel of chenille in just one layer and one washing.  You don’t need to brush our product, just wash and dry.  Having chenille on a roll opens a whole world of possibilities!  It is an amazing and fun product that is very user friendly and easy to use.

What is your favorite quilting tool?  My new favorite quilting tool is quilting stencils.  There are literally hundreds of them out there.  I use the quilting stencils to mark my quilt blocks for designs, then I just follow the designs and stitch our 3/8 inch wide bias tape in place.  It gives me unlimited chenille designs and I can use the same design lines when I get to the quilting stage of my quilt. 

What is your best advice for quilters? Play and have fun when you quilt.  Don’t get bogged down in perfection and don’t be afraid to try new things and explore!  That’s when the best things happen.  Everything doesn’t work just the way you thought it would and sometimes you will discover things that will make your work soar beyond what you ever could have imagined.

What will you be featuring in your booth? Of course, I will have Chenille-It® Blooming Bias®. My quilts will also be there, running the gamut from traditional to modern, but all with a twist. There will be in the booth step by step instructions on all of my techniques. I will also be featuring my Faux Chenille® jacket patterns and kits using rayons to create soft and luxurious jackets and vests. These jackets are a natural for quilters. My Faux Chenille® patterns include stitching tissues to make the process of using my soft fabrics and fewer layers (just one or two layers in my jackets) easy to do.  It’s almost like a paint-by-numbers, no fail process.EatPlaySleepRepeat3WEB

What are you looking forward to as a first time vendor at Road?  My husband and I have wanted to be part of Road to California for a long time.  We are looking forward to sharing what we do and will be introducing some new patterns and quilts that are in the works especially for Road!   I think people will be surprised and will discover that there is always something new in the quilting world.  That’s what keeps us all building up our stashes. And that’s why my husband and I haven’t had a car in our garage for over 30 years!

You can find Nannette at www.fauxchenille.com and on her blog, quiltingcouture.blogspot.com

 

 

 

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Road 2014 First Time Vendor Spotlight: Meet Suzanne Zingg of Strawberry Patches

Tuesday, December 31st, 2013

Suzanne and Strawberry Patches will be in Booth 234Suzanne-Strawberry Patches

Personal: Suzanne Zingg is a California native. From Bakersfield, she attended college at California State University – Long Beach (Matt Reese’s Alma Mater) where she met her husband. They are the parents of two sons and have four grandchildren. Suzanne’s home studio is her “Happy Place” where she loves to sew and create.

Tell us about Strawberry Patches: Our by-line is: Not your grandmother’s quilt store. We opened our doors in 1985 to provide a place where our customers could come to be inspired and motivated in a clean, well-organized, relaxed atmosphere.  It has grown to be Kern County’s largest and most complete quilt shop. I take great pride in our displays where fabrics are combined with gifts, patterns and books to create a quilter’s paradise.  dihesHow did you get started in quilting?  I’ve been quilting since my first class in the late 70’s, but I don’t limit my creativity to just quilts. I love making all kinds of fun stuff from fabric and am very good friends with my hot glue gun and glitter.fabric

What is your favorite quilting tool?  My Bernina sewing machine. Having great tools lets your creativity soar and your only limitation is your imagination.

What advice do you have for quilters?  Buy the best equipment you can afford and take classes to get started with good beginning skills. Don’t be afraid to make a mistake. You’re biggest mistake can become your best embellishing opportunity.center

Describe your booth that will be at Road:  Since our store is very untraditional, our booth will be also. We like to feature bright, clear colors and a modern vibe. We will have lots of our own patterns for quick and fun quilts and pillows plus all the fabulous fabrics and rulers to make them. Inspired by Pinterest, we’re going to hang banners, use chalkboards and don’t be surprised if you don’t see a mustache or two.red

What are you most looking forward to at Road?  Obviously monetary opportunities are my biggest motivator, but as I’ve been making countless quilts and pillows and have been planning our booth, I realize this push to be more original and creative has been a huge blessing. I am thankful for this opportunity and look forward to creating a fun and colorful booth that reflects our fun style. Thank you to Carolyn for asking me!

You can find Suzanne at  www.strawberry-patches.com or on her blog: http://patches.typepad.com

 

 

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Christmas = Family

Tuesday, December 24th, 2013

The best Christmas memories are those that include family.

Last year the Reese clan gathered at Carolyn’s son David’s home. A huge Christmas tree filled with gifts greeted everyone when they arrived.Reese Christmas Tree

Carolyn was surrounded by generations of her family; her children, her grandchildren, and her great-grandchildren.Christmas 2012

Carolyn’s sister Glenda was even there to join in the festivities.Carolyn and Glenda Christmas

Matt and Jen were having fun (this was a month before Matt proposed to Jen at Road 2013)Matt and Jen Christmas

A Reese family tradition is having Santa come to surprise the kids. Last year, Dave wore the suit that his mother made years ago.Reese Family Christmas-Santa Suit

This year, the Reese family is spread out for Christmas. But no matter where they celebrate, you know they are close in heart.

 

Wishing you a Christmas surrounded by those you hold dear.

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Road 2014 Faculty/Vendor/Sponsor Spotlight: Meet Jodi Barrows

Saturday, December 14th, 2013

Jodi will be teaching a two day class, #1201 Option Overview of the Square in a Square Technique on Monday and Tuesday. She will also be teaching two evening classes, #5031 Constellation on Friday and #6031 All Spruced Up on Saturday.Jodi half length pic in white

Personal: Jodi Barrows led a quilting revolution before anyone knew there was a revolution. Twenty years ago, she created an easy to follow way to improve the quality and ease of putting quilt plans together known as Square in a Square.  Jodi calls herself a quilting visionary. She is also an author and presenter, having spoken to quilting audiences throughout the United States, Canada, Australia, Italy, and South Africa. Originally from the small town of Hugoton, Kansas, she is the mother of two sons, and since 2012, a grandmother to one granddaughter. She and her husband also have two yorkies, Cotton and Paisley, who have appeared in some of her books and videos.  

What was the last book you read?  I just got a copy of my own new novel Threads of Change and just finished it.9780802409379 (2) -threads of change jpg

How did you get started in quilting? My family sewed and I grew up with the sewing machine on the kitchen table that was moved only during meal time.  My mother and grandmother made quilts as well as garments.

Where do you find inspiration for your quilting?  My love for both history and tradition has been my inspiration for sewing.

What is the one quilting tool that you can’t live without?  The one tool I could not live without would be the rotary cutter.  It makes your work easy, fast and accurate.  I remember the first time I saw a rotary cutter.  An older woman I knew from church asked me to meet her in the parking lot after the service.  When we arrived at her car, she opened the trunk and there was an eye glass case. (Her husband was an ophthalmologist).  She opened the case and inside was a yellow Olfa rotary cutter. That rotary cutter changed my quilting life forever.

What do you like to do when you aren’t quilting?  With a new granddaughter, my favorite non-quilting activity is seeing and playing with her.  In addition, I like to read, write and visit with friends and family.  I also find enjoyment in cleaning and playing in my fabric and sewing room.

What is the best class you have taken?  I am learning to knit and it really helps me as I teach beginners in quilting.  Being a novice knitter has taught me to make sure I start at ground zero as I teach to new students.

What do you like best about teaching? It gives me a thrill to see the ‘light bulb’ go on in the face of a student as they learn the system.

What do you want your students to get out of your class?  It gives me great joy to hear from students after class about what they have learned.  Many times what they learn is a technique that can be applied immediately to their way of quilting.  It is nice for beginners and seasoned quilters to go away from a class that is memorable.

What is your best tip for quilters? Be yourself but stretch yourself. Always be willing to learn new things.  Be positive and teachable.

Jodi and Square in a Square will be in Booths 202, 204, and 206 featuring Square in a Square rulers and tools, pattern books, and fabric kits. R-8 ruler with book pic 

You can find Jodi at www.squareinasquare.com

Road appreciates Jodi Barrow and Square in a Square for being one of the sponsors of the show.

 

 

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