Joanne Baeth won two, prestigious $1,000 awards at Road to California 2017:
Sponsored by Brother International Corporation, Joanne received 1st Place: Art Naturescape for Country Roads




Joanne Baeth won two, prestigious $1,000 awards at Road to California 2017:
Sponsored by Brother International Corporation, Joanne received 1st Place: Art Naturescape for Country RoadsMaking bags is a very popular sewing trend. How do you use the bags, totes, purses, and caddies you’ve made?
One great way to use your DIY bags is on a Road to California 2018 bus trip. Organized and led by The Traveling Quilters, Road is once again offering two unique, all-day bus trips to add to your Road to California experience. Bringing along your specially designed DIY bag is the perfect way to hold souvenirs, personal items and of course, fabric, picked up along the way on one of these excursions. Last year, Road introduced Marketplace where top manufacturers in the quilting industry shared their knowledge and expertise directly with our guests. Located right in the center of the main show floor, Marketplace is the destination for innovation and inspiration on the latest and most popular quilting products. This year, there will be 6 companies in Marketplace, including Hoffman Fabrics.
[youtube]https://www.youtube.com/watch?v=aZt2n6Ujc9c[/youtube]
At the Hoffman Marketplace booth, they will be showing video and talking about how they design and make their world-famous batiks designed in the U.S. and produced on the island of Bali. Very new to their Hoffman Bali production is their Indah line (under the Me+You brand) of solid hand-dyes and minimalist accent batiks designed for the modern quilting aesthetic. Among popular designers working with their Indah fabrics are Sam Hunter and Latifah Saafir.
Hoffman will also be talking about the “new” Hoffman Challenge, which has been reinvented and refreshed for 2016. For the first time in its 28-year history, the Challenge has two selected Challenge fabrics, a butterfly print (style #N4240) from their digitally printed Crystalia collection. Participants can use the Challenge fabric in the 132-Opal (white) or 213-Onyx (black) color way – or both! Also a first: Hoffman will be accepting online submissions for the initial vetting of artwork for the contest. Road Bus Trips, led by the Traveling Quilters, are a great way to expand your Road to California experience. Guests get to travel to key Southern California historical and quilt destinations. And, apparently, they are also a fun way to spend extra time with your spouse.
At Road 2015, four couples enjoyed sharing a bus trip that included stops to Hoffman Fabrics, Knotts Berry Farm for lunch and shopping stops to M & L Fabrics and an Orange County quilt store.
Laymond and Linda Pon are from Hollister, California. This was their third time attending Road to California and their second bus trip. Laymond liked visiting Hoffman Fabrics. He was interested in seeing how the fabrics change from year to year and how Hoffman stamps the prints.
Armando and Carol Orona came to Road 2015 from Morro Bay, California. They have been married 56 years and have attended Road together on and off for the past 20 years. Carol started out as a traditional quilter 25 years ago and now enjoys doing “anything that challenges” her, like art quilts. One of the reasons why they chose this bus trip was they wanted to eat at Knotts Berry Farm. When Carol was a little girl, she and her dad would visit her fraternal grandmother in Long Beach and after, get a chicken dinner. So, returning to Knotts, brought back good memories for Carol. Armando thought the bus trip was “fantastic” and said he “learned so much” at Hoffman.
Residents of Waterville, Ohio, Bill and Denise Kniss have attended Road to California two years in a row. They wanted to do something different this year, so they signed up for the bus trip. They had never been to a fabric manufacturer before and were looking forward to experiencing Hoffman Fabrics. Both Bill and Denise are quilters. Bill got started in quilting by cutting out the blocks for Denise’s block of the month quilts. Six years ago, when Denise went back to work, Bill was retired and looking for something to do next. He figured out how to work a sewing machine and made his first quilt block. After that, he was hooked!! They thought the bus trip was a lot of fun.
This was the first bus trip for Bob and Mary Flocker of Alta Loma, California. They have been attending Road together for the past four years. Mary is the quilter in their family. She started quilting six years ago. A visit from cousins from Minnesota inspired her to start. Bob says he comes along to Road to hunt for fabrics for Mary and to carry her purchases out to the car. It was Mary who told Bob that she thought he would enjoy a bus tour. He liked learning about the surfing background of Hoffman Fabrics because a good friend of his is a surfer. Both Mary and Bob had a great time on the bus tour.
Information for you and your spouse to sign up for one of the two bus tours being offered at Road 2016 is on our website.
]]>
Road to California 2016 has arranged to conduct two all day bus tours: 9300C On the Road Again FCB (Fabrics, Curators & Bargains) on Wednesday, January 20th and 9800C On The Road Again SCIE (Exploring Southern California’s Inland Empire) on Monday, January 25th.
For the past three years, the Traveling Quilters have been leading bus tours during Road to California. These tours are designed to give both visitors and native Southern Californians the chance to see more of the area from a quilter’s point of view. The Traveling Quilters’ experienced guides, Pam Overton and Lynn Crawford, have been in business for 25 years and have conducted over 200 quilt related tours. Experienced quilters since the 1980’s, Pam and Lynn have been familiar with Road to California every year since it started. Pam is also the current President of the Southern California Quilt Guild Association, which Carolyn Reese is a member. Pam and Lynn handpick the locations they visit which include historical sites, delicious restaurants, and of course, quilt related shopping.In most retail situations, the consumer has no choice but to talk to a middleman seller when asking questions about a particular product or service. What would happen if the middleman was cut out and you, the consumer, could learn directly from the wholesaler about the product you were interested in?
Well, that is exactly what Road’s newest feature – Marketplace — is all about. Carolyn Reese has come up with a way for guests at the show to meet and ask questions directly with top manufacturers in the quilting industry. And it gives the wholesalers a chance to meet their buying public face-to-face, share their techniques and introduce what is up and coming with their product line.
Eight exhibitors will be stationed in the Marketplace which is located at the front of the Exhibit Hall, right where Road’s guests first come in. Exhibitors that will be in the Marketplace include:
Riley Blake Designs
Maywood Studio/EE Schenck Company
This is not a purchase area. Rather, it an area that provides knowledge and expertise from the wholesalers themselves.
Learn from the industry’s leaders. Experience firsthand what is new. Visit Marketplace.
]]>